Amazon Sets 12-Day Black Friday and Cyber Monday Sale (Seattle, WA) — Amazon will run its Black Friday Week and Cyber Monday promotions from Nov. 19 through Nov. 30, starting a week before Thanksgiving and continuing through one of the year’s biggest online shopping days.
The company said new offers will appear daily across categories including electronics, toys, clothing and beauty. On Black Friday, Nov. 27, and Cyber Monday, Nov. 30, additional timed deals will be released at 2 a.m. and 10 a.m. Central time.
The schedule comes as shoppers weigh holiday purchases against household budgets. An October survey by the National Retail Federation and Prosper Insights & Analytics found that 56 percent of holiday shoppers expected the economy to affect their spending plans.
Among those consumers, 43 percent planned to seek sales more often and 31 percent planned to do more online comparison shopping. The survey of 8,094 adults was conducted Oct. 1–7 and had a margin of error of 1.1 percentage points.
Amazon’s preview includes discounts of up to 50 percent on selected Levi’s fashion, up to 40 percent on selected LEGO and Hasbro Games toys, and up to 35 percent on selected electronics from Samsung, Bose and Anker.
Those percentages are advertised maximums for selected merchandise. Amazon said offers and availability are subject to change, and deals will be available while supplies last.
The Federal Trade Commission recommends comparing identical products by manufacturer and model number, rather than relying solely on a sale label. Its online-shopping guidance also advises calculating the full price, including shipping, taxes and other fees, and reading the conditions attached to advertised discounts.
Amazon is promoting price-monitoring tools alongside the sale. The company says customers can review up to 365 days of pricing information and set alerts for price drops. Some additional promotions, including certain grocery-delivery benefits, require an eligible Prime membership.
Return terms are another factor in evaluating a holiday purchase. The FTC advises checking the return deadline, who pays return shipping and whether restocking fees apply. It also notes that sale and clearance merchandise can have different refund policies.
Amazon Sets 12-Day Black Friday and Cyber Monday Sale
